Live B2B SaaSPrivate source
Zentix — AI agents for customer operations
A multichannel SaaS product that brings AI conversations, CRM context, and customer handoffs into a shared operating surface.
Read case studyMexico City · Remote collaboration
Jorge Manuel Gasca Gutiérrez
SaaS Onboarding & Product Builder | CRM Automation, AI Workflows, Customer Experience.
I turn complex SaaS and AI workflows into clear products and customer journeys people can understand, adopt, and use.
Available for remote product and onboarding workSpanish · English
PRODUCT FIELD NOTESMX / REMOTE
Six product case studies across SaaS, AI, commerce, and learning.
Selected work
Products shaped around real adoption friction.
A curated view of live products, pilots, and clearly labeled experiments. Private code stays private; the work is shown through approved product evidence and honest scope.
Flagship products
Live EdTech productCurrent product source private
HablaYa — An AI tutor built around practice
A multilingual learning product that combines guided lessons, text and voice practice, vocabulary, games, and progress in one responsive journey.
Read case study
Live MVPPrivate source
MiniTiendAI — A storefront builder for small businesses
A mobile-first MVP that turns a business description, template, or catalog into a shareable storefront with cart and WhatsApp ordering.
Read case study
Live pilotPrivate source
OrdenAI — One operating layer for restaurant orders
A responsive restaurant platform that unifies order capture, kitchen execution, inventory, customer records, and channel workflows.
Read case studyLabs
Simulated POCPublic source
Zentix Office — A transparent simulation of an AI team
A bilingual acquisition site and simulated control-room POC that shows how an AI-agent office could be evaluated without pretending the demo is live operations.
Read case study
Live product demoPrivate source
Tonalli AI — A multi-model AI workspace
A lab product that brings chat, tools, files, voice, messaging, artifacts, and scheduled prompts into a shared workspace.
Read case studyHow I work
From customer friction to a product people can use.
I combine onboarding conversations, workflow design, hands-on delivery, and practical QA. The goal is not novelty—it is clarity, confidence, and a useful next step.
- 01
Discover friction
Listen for the moment a customer, teammate, or workflow loses context, trust, or momentum.
- 02
Design the journey
Turn the desired outcome into a clear sequence, with the right information and decisions at each step.
- 03
Build and integrate
Connect interface, automation, APIs, and operational boundaries without hiding complexity from the team.
- 04
Test and iterate
Verify behavior on real screens, document limitations, and improve the path using evidence instead of assumptions.
Experience
Customer context, product judgment, technical follow-through.
My work sits between the customer journey and the product surface: understanding the outcome, translating the workflow, and helping it hold up in practice.
May 2025 — Present
Product Specialist · Apollo.io
B2B SaaS onboarding across prospecting, email, sequences, CRM, data quality, integrations, deliverability, documentation, and adoption.
Mar 2024 — May 2025
Product Development Manager · MiniTiendAI
Product development and end-to-end delivery for a small-business storefront MVP, including responsive journeys, integrations, QA, and release verification.
Earlier experience
Sales, customer experience, and learning
Sales Specialist at CrazyCall (Mar 2020 — Jul 2022) and Sales Executive / Academic Coordinator at S-Peak (Jan 2011 — Jan 2019), focused on consultative communication, customer journeys, and training.
Working toolkit
A hybrid operator’s range.
Onboarding & adoption
- Journey mapping
- Enablement
- Documentation
- Customer discovery
- Workflow clarity
CRM & automation
- Apollo.io
- HubSpot
- Salesforce
- Zapier / Make
- Webhooks
Product UX & QA
- Responsive UX
- Accessibility
- Behavioral QA
- Prototyping
- Release verification
Web & API delivery
- TypeScript / JavaScript
- React / Next.js
- Firebase / Supabase
- Vercel
- REST APIs
Let’s talk
Have a complex workflow that should feel simple?
I’m open to remote SaaS onboarding, product operations, customer experience, and hands-on product delivery conversations.